The European Bank for Reconstruction and Development (EBRD) and the European Union (EU) are supporting Albania’s tourism development through infrastructure investment, business advisory services and skills development.
The initiative is helping destinations such as Berat improve transport connectivity, strengthen local tourism businesses and create economic opportunities for residents. For young people such as professional kayaker Endri Hoxha, these developments could make it possible to build a successful career without leaving Albania.
Hoxha hopes to establish a tourism business combining kayaking, nature and cultural experiences in Berat. The growing number of tourists visiting the historic city has increased demand for new activities, accommodation, restaurants and guided experiences.
Berat has benefited from the Albania Infrastructure and Tourism-Enabling Programme, which is supported by the EBRD and the EU. The programme combines infrastructure improvements with assistance for tourism businesses and workforce development.
A recently opened bridge over the Osum River has significantly reduced travel time between previously isolated communities and central Berat. Journeys that once took approximately 50 minutes can now be completed in less than 10 minutes.
New roads are also improving access to Tomorri National Park and Berat’s historic fortress. These infrastructure projects are expected to improve the visitor experience while making transportation easier for local communities.
Local wineries are among the businesses benefiting from Berat’s expanding tourism sector.
Alpeta, a family-owned winery located around 12 kilometres from Berat, has developed from a traditional wine producer into an agritourism destination offering accommodation, food, guided visits and nature-based experiences.
Through support from the EBRD’s Advice for Small Businesses programme and the EU, Alpeta received certifications covering health and safety, food safety, environmental management and quality standards. These improvements have helped the winery strengthen its services and attract more visitors.
Pupa Winery has also expanded its operations by developing a hotel, restaurant, tasting hall and additional vineyards. EBRD and EU assistance helped the family-run business improve its organizational structure, financial systems and operational processes.
The partnership between the EBRD and the EU demonstrates how infrastructure investment and business development support can strengthen Albania’s tourism economy.
Improved roads, bridges, business standards and professional skills are helping destinations such as Berat attract visitors while supporting local entrepreneurs. These investments are also creating opportunities for young Albanians to develop businesses, find employment and build their futures within their own communities.
As Albania continues to expand as a tourism destination, sustainable infrastructure and support for local enterprises will remain important for ensuring that tourism growth benefits residents, businesses and visitors.
