The World Bank Group has approved a $970 million initiative to help the state of São Paulo improve its business environment, connect more people with quality jobs and expand economic opportunities.
Announced on 16 July 2026, the project will support the state government’s São Paulo in the Right Direction Plan, which aims to address structural barriers through coordinated employment, investment and regulatory reforms.
A major focus of the initiative is the development of Trampolim, a statewide job training and employment-matching platform expected to serve around 80,000 people. The platform will connect workers with employers and expand access to employment services, particularly in smaller municipalities where labour intermediation remains limited.
The project will also support the SuperAção SP Programme, which combines social assistance with professional training and employment services. It is designed to help vulnerable residents move from social support into productive and formal employment.
Business reforms supported by the project will simplify company registration, licensing and legalisation procedures. The initiative will also promote standardised tax collection systems and strengthen the governance of public-private partnerships and concessions in transport, energy, water and sanitation.
These measures are expected to reduce administrative burdens, encourage entrepreneurship and make São Paulo more attractive to domestic and international investors. They could also help existing businesses expand and create additional employment opportunities.
Greater transparency will be promoted through clearer regulatory frameworks and mandatory public disclosure of tax benefits. These reforms are intended to create a more competitive and equitable environment for businesses of all sizes.
The initiative will establish the Green Investment Seal to direct private investment towards environmentally sustainable industries. This measure is expected to support emerging green sectors and create new formal employment opportunities.
World Bank Country Director for Brazil Cécile Fruman said a strong business environment and an inclusive labour market are closely connected. She noted that businesses need confidence to invest while workers need access to stable and productive jobs.
The project forms part of the World Bank Group’s broader efforts to advance inclusive economic growth in Brazil. Its reforms are expected to generate long-term benefits for workers, businesses and communities across the state of São Paulo.
