Brasilia — May 27, 2026 — The International Labour Organization (ILO) and JDE Peet’s have announced the launch of the FAIR COFFEE project, a four‑year public‑private partnership designed to strengthen labour rights in Brazil’s coffee supply chains.
The initiative will focus on tackling child labour, preventing forced labour violations, and promoting fair recruitment practices in key coffee‑producing regions, particularly Bahia and Minas Gerais. By building institutional capacity and advancing Human Rights Due Diligence (HRDD), the project aims to create more transparent and responsible supply chains.
Through the ILO’s tripartite structure, the partnership will facilitate social dialogue among governments, employers, and workers’ organizations, while mobilizing technical expertise to develop policies and tools that address structural vulnerabilities in the sector.
According to Dan Rees, Director of the ILO Priority Action Programme on Decent Work in Supply Chains, the project will expand knowledge on labour risks, strengthen local networks, and pilot fair recruitment models. Bruno Ribeiro, Responsible Sourcing Manager at JDE Peet’s, emphasized the company’s commitment to ensuring coffee is produced with dignity and respect for human rights.
The FAIR COFFEE project also contributes to Sustainable Development Goal 8, particularly Target 8.7, which calls for the eradication of child labour and forced labour worldwide. By combining public and private efforts, the partnership represents a significant step toward building a more inclusive and sustainable coffee industry in Brazil.
