The World Health Organization (WHO) has issued a strong warning about the devastating health and economic impact of tobacco use in Pakistan, stating that it kills an estimated 164,000 people each year and causes economic losses of around US$6.6 billion.
The warning was issued ahead of World No Tobacco Day, observed on 31 May, as WHO highlighted the growing burden of tobacco-related diseases and the aggressive marketing strategies used by the tobacco industry to attract young users.
According to WHO, children and adolescents are particularly vulnerable to nicotine addiction, with industry practices increasingly targeting younger populations through new and alternative tobacco products, including e-cigarettes. The organisation stressed that tobacco products, whether legal or illicit, pose severe health risks and are responsible for a wide range of diseases, including cardiovascular conditions, lung diseases, strokes, and cancers.
The report also emphasised the significant economic burden of tobacco in Pakistan, noting that losses are approximately seven times higher than the industry’s tax contributions. WHO estimates that tobacco-related costs exceed PKR 1,800 billion annually, while tax revenue from the sector remains substantially lower.
Health experts warn that tobacco remains one of the leading causes of preventable deaths worldwide, killing up to half of its users who do not quit. Globally, tobacco use is linked to over 7 million deaths each year, including millions of non-smokers exposed to second-hand smoke.
WHO has urged stronger tobacco control measures in Pakistan, particularly through increased taxation, which it identifies as one of the most effective tools for reducing consumption. The organisation noted that cigarette prices have remained unchanged since 2023, making tobacco products more affordable and undermining public health efforts.
The WHO also reaffirmed its support for Pakistan’s tobacco control initiatives under the Framework Convention on Tobacco Control (FCTC), including technical assistance in tax policy and regulatory enforcement.
As part of its global campaign for World No Tobacco Day 2026, WHO is calling for coordinated international action under the theme “Unmasking the appeal – countering nicotine and tobacco addiction,” focusing on reducing youth exposure and strengthening public health protections.
The latest findings underscore growing concern over tobacco’s dual impact on health systems and national economies, reinforcing the need for stronger policy interventions to reduce consumption and protect future generations.
