The Royal Rajasthan Foundation (RRF), the social equity arm of the Rajasthan Royals cricket franchise, has successfully completed training four solar engineers and electrifying 260 rural homes through solar power under its flagship campaign, Pink Promise. This initiative leverages the popularity of cricket to promote women-led transformation in rural Rajasthan and other regions. Supported by Principal Sponsor Luminous Power Technologies and implemented on the ground by Bindi International, the project has brought clean, reliable solar energy to 200 homes in the Sambhar block of Jaipur district, Rajasthan, and 60 homes in Assam, advancing equitable energy access for underserved communities.
Pink Promise is part of RRF’s larger mission to harness the platform of sport to promote equity, dignity, and opportunities for women’s empowerment. Since 2019, the foundation’s efforts have positively impacted over 15.2 million women, guided by the motto: “Aurat Hai Toh Bharat Hai — With Her, We Rise.” The campaign was formally launched on April 6, 2024, during an IPL match where the Rajasthan Royals wore all-pink kits bearing the names of women beneficiaries, transforming the cricket field into a stage for awareness and social action.
During the match, the team committed to electrifying six homes for every six hit scored, a pledge that was amplified with the support of Luminous Power Technologies, resulting in solar electrification of 260 homes lacking reliable electricity. The project also included the training of four solar engineers in collaboration with Bindi International, ensuring local capacity building and sustainability of the initiative.
Jake Lush McCrum, CEO of Rajasthan Royals, emphasized that Pink Promise represents a commitment to driving long-term change through cricket by empowering women and communities with sustainable solar solutions. He highlighted the transformative impact these efforts can have on future generations, expressing pride in partnering with Luminous and working alongside the women beneficiaries at the heart of the campaign.
Preeti Bajaj, MD & CEO of Luminous Power Technologies, described Pink Promise as a powerful embodiment of the company’s values. She noted that the initiative goes beyond collaboration by empowering women with clean energy skills and fostering a sustainable future. Bajaj highlighted how the partnership with Rajasthan Royals has expanded the campaign’s reach, creating meaningful social impact and accelerating clean energy adoption across India through the unique combination of sport and purpose.
