London-based beauty and wellness technology company Fresha has raised $80 million in new funding from investment funds managed by KKR, pushing its valuation beyond $1 billion and cementing its status as a unicorn in the sector.
Founded in 2015 by William Zeqiri and Nicholas Miller, Fresha operates an AI-powered marketplace and business management platform used by more than 130,000 beauty and wellness businesses worldwide. The platform supports industries including hair, beauty, barbering, nails, aesthetics, fitness, wellness, and spa services.
The company facilitates over 35 million appointments per month and processes more than $15 billion in annual gross merchandise value. Fresha said the new capital will be used to accelerate international expansion and further develop its artificial intelligence-driven product suite.
KKR’s Tech Growth team said Fresha’s combination of software, financial services, marketplace infrastructure, and embedded AI positions it strongly within the rapidly expanding vertical SaaS market. The firm noted that Fresha is already integrating AI into core operations to improve efficiency and business outcomes for service providers.
Company leadership said the investment marks a milestone in Fresha’s growth journey and will help deepen product capabilities while expanding global reach. They emphasized that AI development will remain central, with a focus on reducing operational friction for salon owners and other service professionals while enabling new revenue opportunities.
Fresha has raised a total of $285 million to date and continues to scale its presence as demand increases for digital tools tailored specifically to the beauty and wellness industry.
