The Government of Zambia has launched the “100 Days of Productivity Activism,” a nationwide campaign aimed at strengthening a culture of productivity across public institutions, private businesses, and communities. Led by the Ministry of Labour and Social Security, the initiative was officially introduced on 5 March 2026 in Lusaka and encourages citizens to adopt simple daily actions that contribute to national development and economic growth. The campaign, themed “Mindset Shift for a Productive Zambia: Every Positive Action Counts,” seeks to promote efficiency, innovation, and improved work habits throughout the country.
As part of the initiative, Productivity Ambassadors from different sectors and provinces have been appointed to lead awareness campaigns and community outreach activities. These ambassadors will promote practical productivity practices and encourage organizations and individuals to highlight their own productivity initiatives during the campaign period, which runs from 5 March to 12 June 2026. The government hopes the movement will inspire citizens, including youth, women, and persons with disabilities, to view productivity as an everyday responsibility that supports national progress.
During the launch, the Minister of Labour and Social Security described the campaign as a national movement aimed at transforming work culture, strengthening competitiveness, and building a more efficient workforce. She emphasized that productivity improvements depend on consistent individual actions and collective commitment from institutions, businesses, and communities across the country.
Representatives from the International Labour Organization welcomed the initiative and highlighted Zambia’s progress in areas such as economic stabilization, public sector reform, and digital transformation. However, they noted that productivity challenges remain, including slower productivity growth and the high number of workers engaged in low-productivity informal employment. The organization emphasized that improving productivity requires investments in skills development, innovation, safe workplaces, and strong cooperation between employers and workers.
Labour and employer representatives also supported the campaign, stressing that productivity improvements must be accompanied by decent working conditions, fair wages, and stronger workplace collaboration. Business leaders noted that enhanced productivity can strengthen competitiveness and enterprise sustainability, while workers’ representatives emphasized that motivated and protected employees are essential for achieving long-term national economic growth.
