The World Health Organization, in partnership with India’s Ministry of Health and Family Welfare, launched a month-long campaign focused on women’s and girls’ health and well-being at a Delhi metro station. The campaign, titled Healthy Women = Healthy Nations and promoted under the hashtag #BcozSheMatters, was flagged off by Dr. Catharina Boehme, WHO Officer-in-Charge for South-East Asia, and Punya Salila Srivastava, Secretary of the Ministry. The launch coincided with the conclusion of the 16 Days of Activism against Gender-Based Violence, marking a transition from one initiative to another aimed at safeguarding women’s health and rights.
Running from December 2025 to January 2026, the campaign will reach millions of metro commuters through messages displayed on trains and stations. It focuses on promoting women’s safety, mental health support, awareness against pre-conception and pre-natal diagnostic practices, reducing the digital divide, and raising awareness about diseases such as tuberculosis. The campaign aims to engage the public directly, emphasizing that a nation’s progress is closely linked to the health and well-being of its women.
Officials and invited guests participated in the inaugural metro ride, demonstrating collective commitment to promoting respect, safety, and well-being for women and girls. The event featured a performance by WeBhor, an all-women band, whose music celebrated resilience, dignity, and empowerment. WHO Youth Council members from the YP Foundation also joined, reinforcing the importance of public engagement in the campaign.
Dr. Boehme highlighted that healthy women form the foundation of strong families, communities, and nations, and urged the public to support the campaign by spreading its message. Extending beyond physical spaces, the campaign will also utilize WHO’s digital channels and communication platforms, encouraging wider participation and fostering advocacy for every woman and girl to live a healthy, safe, and empowered life free from violence.
