The International Labour Organization (ILO) has launched the “This is Social Justice” campaign, featuring a series of social media videos that showcase how social justice positively transforms the lives of workers, employers, and communities. The initiative emphasizes the importance of social justice in achieving decent work and advancing the Sustainable Development Goals (SDGs), ahead of the Second World Summit for Social Development scheduled in Doha from 4–6 November 2025.
The campaign highlights individual stories from around the world, starting with Gjergj Leqejza, an Albanian entrepreneur who chose to stay in his home country and build a textile business founded on decent jobs, community support, and social justice. Other featured stories include a farmer in Bangladesh, a team leader on an environmentally sustainable urban regeneration project in Jordan, a union leader at a major sports center in Brazil, a working mother benefiting from on-site childcare in Moldova, and a homeless man who became a salaried manager in South Africa.
New videos are scheduled for release every Monday and Thursday leading up to the World Summit, with the campaign continuing afterward to share additional transformational stories from countries including Colombia, Senegal, and the Dominican Republic, aiming to inspire global audiences with tangible examples of social justice in action.