An innovative training programme by the International Trade Centre (ITC) has transformed the way small-scale cross-border traders operate in Eastern and Southern Africa, benefiting 2,500 traders. Using a creative blend of storytelling, soap-opera-style drama, and culturally tailored content, the programme made complex border procedures easy to understand and apply in daily trade activities.
To overcome digital and language barriers, ITC adapted its SME Trade Academy’s Scalable Workshop methodology, delivering training through portable media hubs loaded with digital content in English, French, Bemba, and Nyanja. This ensured consistent access to lessons even in remote areas with limited internet connectivity.
Many small-scale traders, particularly women, face harassment, corruption, and complex procedures. The ITC’s Trade Facilitation Training Programme addressed these challenges with a five-module curriculum covering border procedures, legal compliance, and strategies for managing corruption—designed specifically for traders with low literacy and minimal digital access.
A key success factor was ensuring local ownership. Five Cross-Border Trader Association branches now run training sessions independently, adapting materials to fit local needs and reaching 1,855 additional participants. Some sessions were even held in community venues like churches when formal spaces were unavailable.
The impact has extended beyond training. Traders now comply more consistently with legal procedures, formalize their businesses more often, and collaborate through group activities. Government officials are increasingly aware of trader associations, and some participants have launched new entrepreneurial ventures.
The programme has strengthened trade operations across key border points, including Mwami/Mchinji, Chirundu, Kasumbalesa, Nakonde/Tunduma, and Moyale. Funded by the European Union under the COMESA Cross-Border Trade Initiative, it has improved trust, efficiency, and cooperation between traders and authorities.
