Google has announced 135 Crore INR ($18 million USD) in new funding for India. This includes two grants from Google.org, Google’s philanthropic arm, totaling 20 Crore INR ($2.6 million USD).
The first is to GiveIndia to provide cash assistance to families hit hardest by the crisis to help with their everyday expenses. The second will go to UNICEF to help get urgent medical supplies, including oxygen and testing equipment, to where it’s needed most in India.
It also includes donations from their ongoing employee giving campaign — so far more than 900 Googlers have contributed 3.7 Crore INR ($500,000 USD) for organizations supporting high-risk and marginalized communities.
This funding also includes increased Ad Grant support for public health information campaigns. Since last year, we’ve helped MyGov and the World Health Organization reach audiences with messages focused on how to stay safe and facts about vaccines. They’re increasing our support today with an additional 112 Crore INR ($15 million) in Ad Grants to local health authorities and nonprofits for more language coverage options.
They’re also collaborating closely with the Ministry of Health & Family Welfare, and with organizations like the Bill & Melinda Gates Foundation, to support vaccine awareness initiatives. On YouTube, they are supporting the government in their vaccine communication strategy, as well as working to raise up authoritative information and reduce misinformation.
They recently ran a workshop for 200+ health officials to learn how they can use YouTube to reach audiences across Indian languages with vaccine information. And we’ve added support for public donations for several nongovernmental organizations on Google Pay.