CannTrust launches ‘We Care’ Platform to spark Social Change

CannTrust Holdings Inc. has announced the national launch of its social responsibility platform: We Care. The platform focuses the Company’s efforts in four key areas: Lifting People out of Poverty; Health and Wellness; Safe Consumption; and Sustainability.

As announced at the Lift & Co. Cannabis Business Conference, CannTrust will partner with charities and non-profit organizations to incite meaningful, positive social change nationally and in Niagara, Ontario, home of its flagship Perpetual Harvest Greenhouse facility.

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Chief Executive Officer of CannTrust, Peter Aceto said, “Operating our business with the environment and positive social impact in mind is incredibly important to all of us at CannTrust. We are very proud that We Care will continue to expand the socially responsible approach that is the foundation of our company. We Care recognizes and extends the work, dedication and commitment to giving back that CannTrust employees already live every day.”

President and CEO, The Canadian Alliance to End Homelessness, Tim Richter said, “We know that poverty and homelessness are growing concerns among Canadians, and we are thrilled that CannTrust is showcasing its leadership by becoming the first cannabis company to join our movement to end homelessness. Ending chronic homelessness is possible: we’ve seen it happen. But we can’t do it alone. That’s why partnerships like this are so critical to making a real difference across the country.”

Executive Director, Project Share, Diane Corkum said, “Project SHARE’s community garden project is simple but effective – people growing healthy organic produce for their families and their fellow neighbours in three separate but beautiful locations. Thanks to CannTrust’s donation of funding and expertise, we will be able to build new raised beds for people who require accessible gardens, expand our urban farm areas, allowing us to feed even more hungry people than last year. We look forward to seeing this program truly blossom this season.”

Initial partnerships will include the Canadian Alliance to End Homelessness, Niagara-based community garden organization, Project SHARE, and Hospice Niagara, with additional announcements to follow.

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