Britannia Marie Gold in partnership with with National Skill Development Corporation (NSDC) has launched second season of its annual ‘Britannia Marie Gold My Startup’ initiative which provides financial assistance to homemakers with entrepreneurial ideas.
This year, the brand has launched India’s first-ever skill development programme customized for women with entrepreneurial aspirations. 10,000 women homemakers from across the country will undergo this online certification course between April and June 2020.
The online training touches upon all key levers of entrepreneurship. The Britannia Marie Gold My Start Up initiative is designed to help India’s homemakers become financially independent and transform them into job creators. The online courses will be available through NSDC’s eSkillIndia portal that drives Government of India ‘s Skill India Mission digitally. The ecourses will empower women to gain basic communication skills, financial literacy along with information and communication technology (ICT), and micro entrepreneurial skills for socio economic self-reliance.
Talking about the second edition of Britannia Marie Gold My Start Up campaign and partnership with NSDC, Britannia Industries, Head of Marketing, Vinay Subramanyam said, “Britannia Marie Gold My Start Up initiative aims to fulfill Indian women’s aspirations of embarking on an entrepreneurial journey and gaining financial independence. We believe that homemakers are the drivers of growth for a country’s success. They have uninhibited energy, endless love and limitless patience. They exhibit an entrepreneurial aptitude in their everyday lives. And yet they seek to do more and be more.
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Subramanyam also said, “This is the rationale for the “Britannia MarieGold My Start up” initiative. Data from a nationwide survey we conducted also pointed out that skill development was a crucial need along with finances. We found the perfect partner in National Skill Development Corporation (NSDC) to develop and deliver the requisite skills. The scale of the initiative this year has increased manifold with 10,000 homemakers going through an online, certified skill development program. Our partnership with NSDC will help build a vibrant ecosystem and facilitate micro entrepreneurship amongst women.”
The online nature of the training provides easy access to the courses from the comfort of their homes across the country. The primary aim is to train women on key functional skills to boost their confidence at the start of their entrepreneurial journey.
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The training program will be available in two languages – English and Hindi. The digital skilling content will be supported by formative and summative assessments, and eCertication will be awarded to the participants upon successful completion of the course.
Sharing his thoughts on the same, NSDC MD and CEO, Manish Kumar quoted, “Women constitute 48 per cent of Indian population but as per estimates only 23 per cent participate in labour force. Skilling initiatives especially focused towards Entrepreneurship and Gig Economy is the need of the hour given that 229.2 million, out of the 301.5 million who are not in the labour force, state their status as ‘attending domestic duties’ and innovative approaches that create economic opportunities for them without conflicting with social needs will be a win-win solution for all. If we could add 20 percentage point more to women labor force, India’s GDP will go up by more than 1 trillion USD.”
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Commending the campaign, NITI Aayog CEO, Amitabh Kant said, “In India only 22 per cent women work while the global average is about 48 per cent. A report by McKinsey species that if we reach the world average it would add another USD 700 billion to our economy and for India to grow at high rates of 9 to 10 per cent would not be possible without the participation of women as key entrepreneurs. I would like to compliment this unique initiative by Britannia Marie Gold and the National Skill Development Corporation to transform homemakers to entrepreneurs.”
Britannia Marie Gold launched the ‘My Marie My Startup’ campaign in the year 2019 on the back of a Nationwide Survey on Barriers and Triggers to Women Entrepreneurship in India conducted in 2018. The overwhelming response of 1.5 million entries in the first Edition of the campaign and the insights gained thereof encouraged the brand to add skill development as a core delivery in the initiative this year.
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The end date for accepting Registrations is 30th April, 2020.
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