A new three-year partnership between Unilever brand Dove and UNICEF has been launched that will help 10 million young people in Brazil, India and Indonesia gain better self-esteem and body confidence by 2022.
The partnership will see Dove and UNICEF adapt modules on self-esteem and body confidence from the Dove Self-Esteem Project and include them in UNICEF programmes that teach young people essential life skills.
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UNICEF Executive Director Henrietta Fore, “Young people are some of the world’s best advocates, creators, and thinkers. Yet, feelings of dis-empowerment, low self-esteem, and a lack of confidence too often prevent them from speaking out, standing up for what they believe in and reaching their full potential. Through our new partnership with the Dove Self-Esteem Project, we are hoping to change that.”
This new partnership brings together the specialised skills, experience and resources of these two global organisations, both of which are leaders in their fields.
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The Dove Self-Esteem Project, which has so far reached 35 million young people, is the largest provider of self-esteem and body confidence education in the world. The Dove Self-Esteem Project has been working to better understand the damage that low self-esteem can have on young people.
In 2017, new research by the Dove Self-Esteem Project revealed that 7 in 10 girls with low body esteem fail to assert themselves or ask for help in school because they do not feel confident about the way they look. The same research showed that 8 in 10 girls with low body esteem have put their health at risk, for example by not attending a doctor’s appointment or skipping meals.
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CEO of Unilever, Alan Jope sai“The Dove Self Esteem Project has reached 35 million young people and we are very happy to be partnering with UNICEF to empower 10 million more young people, especially girls. Issues with self-esteem and body confidence can have serious implications for girls’ development; so it is critical that we work to address them, and help girls become the leaders of tomorrow,” said , Dove’s parent company.
The partnership between UNICEF and the Dove Self-Esteem Project is the latest in a series of collaborations between UNICEF and Dove’s parent company Unilever. UNICEF has partnered with Unilever brands Domestos, Signal, Persil and Lifebuoy, and is also collaborating directly with Unilever on a number of initiatives aimed at driving transformational change for communities and children around the world.
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